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Girl Scouts Heart of New Jersey Launches New Website and Online Shop

The new site takes advantage of the latest web design, e-commerce and security technology to offer visitors to the site an easy to use, enjoyable online shopping experience. Creating the new website and online shop has been an absolute labor of love, says Nancy Zimmerman, Senior Director, Marketing and Communications, Girl Scouts Heart of New Jersey, For each slice of primary content, the site offers greater depth for complementary and supplementary items of interest for current GSHNJ members and for prospective members and potential volunteers. We invite everyone to check out the new site at www.gshnj.org . Coleen Hay, Director of Retail Girl Scouts Heart New Jersey commented, The new site will eventually allow us to implement customer loyalty programs, unique promotions, customer wish lists and much more. Orders placed through the online shop will be delivered via the United States Postal Service and multiple payment methods are accepted including Master Card, Visa, American Express and Discover. The site also complements the Councils social media channels (Facebook, Twitter, and Wordpress blog) to keep visitors up to date with the latest happenings in Girl Scouts Heart of New Jersey. The project to redesign and enhance the website was assisted by L-Form, Interactive Design and led by GSHNJs Communications Team with the assistance of an interdisciplinary team. We invite you to visit our website www.gshnj.org . Let us know what you think. Please email comments to nzimmerman@gshnj.org .

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Associations, like the Better Business Bureau, the local chamber of commerce or local retail associations are very popular amongst your potential customers. They feel they can trust those groups. If you are a member of any of those associations, then you should make sure that you post their icons on your website.

Also, posting credit card brands, such as, Visa, Mastercard and Discover Card, says that you are not a “Fly By Night” company. Here’s my strong advice…Be honest. Post the above associations and credit card brands ONLY if you’re a member, because trust me; you will be exposed if you’re not. Don’t think for a second that customers don’t do their due diligence.

Video Mug shots of You and Your Staff Don’t hide behind your website. Your potential customers are not doing business with your company. They’re doing business with you…The person who created the website. Add a video of you and your staff on the homepage. Your video could have you in your office talking with background music. Or it could be a combination of a video with a slide show which includes a virtual tour of your office and pictures of your staff. Either way, a video will give your potential customers a sense of who you are as a person as well as your staff. If a picture is worth 1000 words, when you add sound to it, it’s worth millions.

Contact Information Your website visitors want to feel comfortable with your company. The increasing number of sham websites out there has made consumers more than a little leery of companies that do not have any type of contact information. Therefore, your visitors need to be able to find real, usable contact information for your company. Ideally, you will provide them with a physical address, a telephone number, fax number and an email address.

Clear Navigation When a website visitor first comes to your site, they will only give it a few seconds before moving on. If they do not see clearly defined navigation options, they will leave. Therefore, you need to ensure that your navigation is clearly defined, logical and easily accessible. Tailor your navigation to match your needs, but ensure that it is visible and usable for your visitors.

Show Me Your Badge Your logo is essential for your company, and for your visitors. Having your company logo present on your website is an important part of conducting an effective branding campaign. In fact, if you do not have a logo present, you can reduce the effectiveness of your web campaign by a considerable amount. Boost brand recognition by putting your logo in a visible location. It need not dominate every page, but it should be present.

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