Office 365: Come for Exchange, stay for SharePoint, Lync

“Office 365 is a game-changer – a no-compromise solution that comprehends the different modalities where people want access, across the PC, the phone and the browser, as well as the complimentary relationship between the online and offline product,” said Eric Gales , president of Microsoft Canada at a Tuesday press event in Toronto for the Office 365 launch. “It also allows SMBs to take advantage of the cloud without having to change everything.”

It’s the kind of high praise that an executive is wont to lavish on a high-profile, make-or-break kind of product launch for sure. But it’s also telling – Gales choice of wording, and Microsoft’s messaging in general around Office 365, steers away from ideas like Exchange and e-mail, opting instead for concepts of collaboration, mobility and ubiquity. This isn’t just a Microsoft that understands the trend towards the consumerization of IT . This is a Microsoft that wants to lead that charge. Case in point: Microsoft opted to host its Toronto press event launching the suite at a King Street West coffee shop, because, as Microsoft Canada Office guru Jason Brommet put it, “coffee shops have become the business hub of today” for small businesses.

For partners, Gales said the opportunity was in helping smaller customers look bigger and more sophisticated, both in terms of infrastructure and online presence. It’s not a new need, but it’s an opportunity that has remained nascent for some time. “But now [partners] have a suite that they’re familiar with, with which they can leverage their skills to solve those problems,” he said.

But it’s Brommet who comes right to the heart of the issue: about 70 per cent of the company’s customers for BPOS , the direct forebear of Office 365, are small businesses, companies where applications like Lync and SharePoint represent a powerful opportunity, but a previously inaccessible one.

“There are lots of latent opportunities in that small reseller market” around instant messaging, presence, and enterprise-grade VOIP , Brommet suggested. “These weren’t applications that [small businesses] had access to in the first place.”

One of those customers clamoring for Office 365 is Ted Gorsline , president of cell phone service negotiator MobileVantage . Gorsline said his company looked at other options, including competitor Google Docs, before deciding that Office 365 was the way to go. Gorsline said Office 365 is unique in offering ease of use, plus a very professional appearance, both internally and externally.

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Office 365: Come for Exchange, stay for SharePoint, Lync

“There are lots of latent opportunities in that small reseller market” around instant messaging, presence, and enterprise-grade VOIP, Brommet suggested. “These weren't applications that [small businesses] had access to in the first place.



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IPsmarx Celebrates 10 Years of Innovative VoIP Solutions in the ...

June 8, 2011, Reston, VA – IPsmarx Technology, Inc. a leading VoIP solution provider today announced their 10 year anniversary. Founded in 2001, IPsmarx has developed innovative VoIP solutions for 10 years, catering primarily to VoIP service Providers and Calling Card Operators.

 

IPsmarx has become one of the leaders in the industry with their solutions winning multiple awards, such as the Internet Telephony Product of the Year Award. Beginning with a calling card platform in 2001, IPsmarx’ product portfolio has grown to include Class 4 & Class 5 Softswitch, Calling Card Platform, PINless Solutions, Wholesale Billing, the Callback Platform, Callshop Management Solution, Multi-Tenant IP-PBX, DID Forwarding System, and their latest solution, Breeze, a Mobile Softphone for smartphones.

 

When asked which factors contributed to the success of IPsmarx, CEO Arash Vahidnia stated, Our systems are scalable, reliable, and market tested. We’ve spent a lot of time analyzing the needs of service providers and looking at all of the products in the market to see what we can offer in this economy to differentiate our customers from their competitors.”

 

Satisfaction in their client’s endeavours is number one on their agenda, according to Vahidnia. “We want to make sure our clients are successful. Our solutions are the core of IP base communications for voice and video.”

One key to IPsmarx’ success is the fact that their solutions are user friendly, so service providers do not need to hire a software developer to manage their system. Fully integrated billing, switching, and invoicing along with unified features also eases deployment for IPsmarx clients. “This makes it easy for our clients to expand their services rapidly, without having to purchase additional hardware or experience downtime,” says US Sales Manager, Carrie Fedders.

When asked about IPsmarx’ biggest accomplishments in the past 10 years, CEO Arash Vahidnia said, “We have changed many things in the industry. Looking at the calling card industry or solutions went from supporting prepaid cards to PINless and now end users have the flexibility to go to a store to make a payment, go online to buy virtual calling cards and recharge automatically. Then our mobile softphone, Breeze, came into the game so end users don’t even need a calling card as long as they have a Smartphone they can make and receive VoIP calls.


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